Ada S. McKinley
Annual report for Chicago non-profit.
The cover for the 2012 Ada S. McKinley Annual Report.
When I first started working with Ada, their color palette was very limiting: black gray and blue. Combined with their fonts, their pieces had a dated feel.
I worked with Ada to expand their color palette. We added a lighter blue, darkened the gray so it could be used on type and added four softer shades to compliment the main palette. We also updated their fonts to Avenir and EideticNeo.
Expanding the color palette and updated fonts has allowed for more flexibility and broadens the possibilities when designing multiple projects for the organization.
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